Halo Neuroscience is a start up whose first product is Halo Sport. Halo Sport is a brain stimulator that helps you develop muscle memory faster. It looks like a normal pair of headphones but within the headband is the brain stimulating technology. Halo Sport works by applying a small electric current to the area of the brain that controls movement, putting it into a state of hyper-learning.
As Design Director, I have built Halo's design function, and led the team's efforts to meet the goals of the business across:
- Software product design
- Marketing support and our website
- Brand development and photography style
Below is an overview of our work with full case studies to follow.
As design director I have been responsible for implementing a user centric design process. Through testing and iteration we’ve created an intuitive app that presents and explains the complex subject matter, improving the user experience and meeting the needs of the business.
- Continual user research and testing
- Increased engagment through content and user histories
- Improved app store ratings
Website and Marketing support
In collaboration with the marketing team, I continue to lead the effort to optimize the Halo website for conversion and brand awareness. The modular design system we developed allows for faster updates while maintaining brand consistency across the site. Each of these updates are based on a regular cadence of usability testing combined with results from marketing surveys.
- Modular design system
- Regular usabilty testing and improvements
Brand development and photography style
Halo is performance company with a mission to champion human potential. I led the effort to establish a photography style that is consistent with that tone and message.