Halo Sport App

Product design

Beyond the MVP to a user-centric design process.

At Halo I was responsible for overseeing product design. Specifically work on the software app. The Halo Neuroscience app is the place the user controls the stimulation from the headset. Our goal was to take the app from the initial MVP to an experience that would allow users to get the most out their Halo Sport headsets. This meant a clear understanding of the business goals and the user needs. At a high level our process consists of:

  • Understanding the problems we're trying to solve. This means talking to both users and stakeholders then prioritizing what we'll work on to have the most impact on the user and the business
  • Ideation. Explore the best way to solve these problems
  • Release and test again

 

 

Product-overviewProduct-overview

Understanding the problem

We listened to what our users were saying by getting feedback from 2 main channels.

  1. A round of user interviews gave us further insight into ways to improve the experience
  2. Our tight working relationship with customer support made it easy to hear what challenges and suggestions our users had
Product-User-Personas-1080Product-User-Personas-1080

What we learned was valuable and provided the foundation for our roadmap moving forward. Working with our Product manager we identified the key areas of feedback.

  1. Tracking - Users wanted to see historical data to be able to track their results
  2. Content - More information to help people get started, to educate them about the science and keep them motivated
  3. New sessions - Additional sessions for musicians (this is beyond the scope of the software product but was added to the hardware/firmware roadmap

“Would like to see logs & stats in the app.”

“Strategies would help - if you’re a runner, here’s what you should be thinking about. Here’s how to maximize the hour. I think that would be really useful.”

- Quotes from users

Brickley-hs1Brickley-hs1

Exploring solutions

Tracking

Users wanted to be able to have visibility into the number of sessions they were doing so that they could track performance changes. This would allow them (and us) see how well Halo Sport was working for them. Everything was on the table when we started. We worked through designing elaborate fitness tracking functionality and quickly realized we needed to scale back. Building our own version of a full blown fitness tracker didn't make sense at that point. We decided to focus on 2 main parts of the problem.

  1. Session history - Clearly see an overview of use as well as past sessions
  2. Reminders - Help users maintain a routine
Product-Profile-Reminder-1080Product-Profile-Reminder-1080

The solutions we implemented became our profile tab, and the set reminders functionality which included:

  • This screen highlights the users area of focus (athlete or musician)
  • Status overview which is a dashboard view into weekly sessions, number of overall sessions and average session time
  • Session history
  • The set reminders view could be found in the settings and was also a recurring prompt from the home screen

 

This allowed us to implement a solution and test relatively quickly while also being the foundation for more elaborate features (notes, goals, sharing).

Product-Profile-Reminder-angle-1080Product-Profile-Reminder-angle-1080

Content


We applied the same strategy we learned on the Profile screen to our content solution. We knew we couldn't recreate YouTube so our explorations centered around a simple interface to access video content. The content strategy would be important. We heard our users wanted guidance, strategies to get the most out of Halo Sport, and more science. These became the guiding principles as we developed our content categories.

 

The Explore page leads with a space for a rotating feature video. This is followed by category sections of thumbnails. We launched with

  1. Stories
  2. Results
  3. Science
  4. Training

The content is dynamically updates from a backend CMS so the thumbnail interface is designed to be flexible, allowing for the possibility of various length titles and descriptions.

Release and result

Positive feedback from users

App store ratings increase

Continued testing led us to prioritize the home screen.