Harmonic Holiday

HARMONIC HOLIDAY LABELS

Harmonic brewery released their first limited edition holiday beers this year. They approached us and asked us to design the labels. We had so much fun, and we love how they came out.

Role: Creative Direction, Design

Sketches

To begin I like to put down as many ideas as possible, as fast as possible. Moving quickly in this phase is key to exploring the widest range of solutions without editing or going to far down a specific direction.

The Season

The guys at the brewery loved the idea of what a Harmonic snowflake would look like. I deconstructed the logo mark, identifying visual elements like specific angles, and line widths. I remixed these elements to come up with snowflake symbol I used on the label for "The Season".

Imperial Old Fashioned

I became inspired by exploded drawings and amplifier circuit boards. This led me to think about a "Harmonic world", and what could look like. The illustration of amplifier parts and beer making implements was the perfect vibe for the Imperial Old Fashioned label.​​​​​​

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