Harmonic is the name of the San Francisco Brewery launched by Ed Gobo. Ed approached me to help him with the overall branding and development of a mark that would bring it to life. His vision for the kind of creative community he wanted to create comes as much from his music background as the world of microbrews.
Role: Creative Direction, Design
We started with conversations about what the brand represented, and what we wanted to it say. From there many sketches and explorations led us to a logotype that stands out in a sea of beer logos, feeling just as at home on a vintage amp or in a practice space as it does on the bottle.