Performance, by Design

At Halo Neuroscience, I led design across Product, Marketing, and Brand to help bring our vision of unlocking human potential to life. Partnering closely with product management, I helped define strategy, contributed to user research, and owned end-to-end design—from wireframes to polished UI—for key features and a full app redesign. I also supported new product launches and crafted marketing campaigns that aligned with our brand goals. The response from users was strong: our app store ratings climbed to 4.6 on iTunes and 4.0 on the Play Store, and we saw a 2% improvement in retention by year’s end.