System1 Biosciences is a medical research company. Their technology and methodology promise a way to develop life-saving drugs faster.
Design Director / Designer
Brand: The common themes I heard from my interviews were things like: “Welcoming but serious. Convey the cutting edge technology we’re working with”. These would be the starting point for the brand explorations.
Site: The question that came up repeatedly was “How do you build a better drug”? We decided on the idea of leading with a problem and using the site to show how System1 solves it.
I developed 3 directions presented in style tiles to show how brand elements would feel in application.
I worked through different ways to structure the page. Leading with the problem “The drug discovery process is broken”, these structures answered the question while introducing users to the company.