What is Fantex Fantex is a marketplace that allows people to trade in the value of athlete and celebrity brands.
Role Art director / Motion designer
Art direction
Motion design
Storyboards
01. Challenge
Fantex needed a way to explain this new concept to their audience and inspire them to take action.
02. Exploration
The collision of the language of the stock market (data) and sports became our inspiration. Overlays of data would tell the story of the endless information that sports fans know about their favorite players.