What is Fantex
Fantex is a marketplace that allows people to trade in the value of athlete and celebrity brands.

Role Art director / Motion designer

  • Art direction
  • Motion design
  • Storyboards

01. Challenge

Fantex needed a way to explain this new concept to their audience and inspire them to take action.

02. Exploration

The collision of the language of the stock market (data) and sports became our inspiration. Overlays of data would tell the story of the endless information that sports fans know about their favorite players.

03. Video